More than 25 million companies around the world are already using Instagram for companies, and more than 200 million users visit the profile of at least one business every day.
As Facebook focuses on connecting people with the content of family and friends, Instagram has become ” the new home for brands .” On the platform, the levels of interaction are high, and the followers are loyal, and real business goals can be achieved.
Here we tell you everything you need to know about how to use Instagram for businesses – whether you’re starting or need to refine your existing strategy. There is always the option to buy organic real active Instagram followers also! But first, don’t miss this introductory video to Instagram marketing.
Open an Instagram account for companies.
This gives you access to all commercial functions and makes the transition organic for your existing followers.
Also, you can choose to open a new business account. This is the right decision if you don’t have a personal account yet or if your personal account does not represent your business.
How to open an Instagram account for companies from scratch
- Download the Instagram application for iOS, Android, or Windows.
- Open the application and click Register.
- Enter your email address and click Next. If you want to connect your business account to your Facebook business page, be sure to use an administrator email address to sign up or click Sign in with Facebook.
- Choose your username and password and complete your profile information. (We will delve into how to optimize your Instagram profile information for businesses later in this post.)
- Select Finish.
- Ready, now you have a personal Instagram account that is ready to become a business account. Continue the process with the following steps.
- How to convert your personal account into an Instagram account for companies
- Log in to your personal account within the app.
- Click on the profile icon to enter your profile.
- Touch the three-line icon in the upper right of the screen, then click Settings.
- Click Change to company profile and then Continue.
- (Optional) If you want to connect your Instagram company account to your Facebook company profile, follow the instructions to do so.
- Add your contact information: your Instagram account for businesses must include an email, a phone number, or a physical address (or all of the above).
- Click Finish.
Define your target Instagram audience
Before choosing the type of content you are going to post on Instagram, you need to think about the audience that is going to see it.
Since the process of defining your target audience is one of the most important parts of your marketing strategy for any marketing tool, we have created a step-by-step guide that explains all the details. Here is the summary version:
- Determine who are the people who already buy your brand.
- Check the analytical data of your other social channels to meet the people who are already there.
- Conduct a thorough investigation of your competitors.
- Create a declaration of values for your brand
- Once you know who your audience is, think about what kind of content they would like to see. What kind of content do they publish in their profiles?
Set goals and objectives for real active Instagram followers
Understanding your goals keeps you on the right track and allows you to direct all your efforts to achieve real business goals.
As you build your presence on Instagram, it is good to have goals based on vanity metrics such as likes, the number of people who follow you, or comments. However, make sure you have goals that relate to real business goals.
Focus on the correct performance metrics
The specific metrics that you should follow will be different for each company. But, in general terms, you should focus on metrics related to the sales funnel.
This means that your goals should align with one of the four stages of the customer experience:
- Perception: Includes metrics such as brand awareness, fan growth rate, and amplification rate.
- Interaction: Includes metrics such as brand perception, the growth rate of the followers, and the subsequent reach. It includes metrics such as the interaction rate (based on “likes”) and the amplification rate (based on shared content).
- Conversion: In addition to the conversion rate, this includes metrics such as the click rate and the bounce rate. If you are using paid ads, conversion metrics also include cost per click and CPM (cost per thousand impressions).
- Client: These metrics are based on the actions performed by the clients, just like the testimonials.
- Commit to a regular publication schedule.
Once you start building real organic followers on Instagram, your fans will want to see your posts regularly.
For example, the food and beverage industry has the greatest success publishing at 12 pm, while the education industry loses interactions when it publishes at 4 pm.
In addition to comparing your account with other leading brands in your industry, you will have to do some tests to determine what are the hours that seem to favor the highest levels of interaction for your publications (we will tell you about this later).
The key factor is knowing the time when your audience is online. Remember, they may not be in the same time zone. Instagram Insights shows you the exact moment when your followers are online, broken down by day.
Share amazing content on your Instagram account for businesses
Instagram is a highly visual platform, so it is important to have a recognizable visual identity.
If what you offer is a service, try showing the stories of your customers (you can gather them through a brand hashtag). Also, you can do a behind the scenes to highlight the day to day in your office or introduce to your fans the people who run your company.
Once you have decided on the theme of your content, use a consistent visual aspect. That is, use uniform colors and filters and, in general, a visual aesthetic that your followers can immediately recognize while reviewing their feed.
Measure your success from your Instagram account for businesses and make adjustments
Follow up on your results with analysis tools
Once you’ve started using Instagram to promote your business, you should constantly review your results to compare your progress with your business goals.
It is necessary to track the results of publications, advertisements, and stories individually, as well as your Instagram account for companies in general.
There are many numbers to watch, but there are also many analysis tools that help you keep everything in order.
Use A / B tests to find out what is working for you (and what is not)
This is the basic scheme of an A / B test on Instagram:
- Choose an item to test (images, descriptions, hashtags, etc.)
- Create two variations based on the data your research has yielded.
- Follow up and analyze the results of each publication,
- Choose the most successful variant.
- Try another test with another small variation to see if you can improve your results even more.
- Share your discoveries with your entire organization to create a library of best practices for your brand.
- Start the process again.
There you have it – now you’re ready to create your own strategy and put it into practice. Good luck!